Assets and Design Specification
by Bergfreunde.de
Assets and Design Specification by Bergfreunde.de
Applies to all images:
  • Landscape format
  • MidRes + RGB + 72dpi (minimum width 1920px)
Brand shop update
  • Image selection (only lifestyle/action images, no product images!), up to three pictures
  • Distance of faces from the upper edge of the image at least 80px
  • MidRes + RGB + 72dpi
  • Dimensions 1440x490px
  • File size: max. 350kb
  • aspect ratio 2:5
Collection page
  • Focus topic (new collection, collection XY, technology XY, expanded brand shop)
  • Lifestyle/action images
  • Videos: YouTube links
  • Products: EANs (sorted according to the structure of the CP (category, collection, etc.)
  • Delivery dates
Landing page
  • Theme / Products / Collection
  • Lifestyle/action image 940x240px
  • Lifestyle/action image 747x340px
Newsletter
Our Choice Placement
  • Lifestyle/action image (with no logo, text or product image!)
  • MidRes + RGB + 72dpi
  • short text/slogan (max. 30 char. headline and 35 char. subtitle)
  • Focus product name/EAN for the focus product in the collection
Newsletter
Premium Placement
  • Lifestyle/action image (with no logo, text or product image!)
  • MidRes + RGB + 72dpi
  • Short text/slogan (max. 30 char. headline and 50 char. subtitle)
  • Focus product name/EAN
  • EAN for the products designated for small product tiles (m/f)
Category Teaser
  • Category
  • Lifestyle/action image with no logo or text (of a product we’ve ordered)
  • Dimensions: 940x240px
  • File size: max. 350kb
  • Short text proposal/slogan (e.g. new xy technology, clothing for xy)
Activities & Themes Teaser
  • Lifestyle/action image 580x580px
  • which specific theme?
  • Target URL
  • Slogan
  • products (if applicable)

Topic of the week
Start page promotion
  • Lifestyle/action image (with no logo, text or product image!)
  • MidRes + RGB + 72dpi
  • short text/slogan (max. 40 char. subtitle and 35 char. headline)
  • Focus product name/EAN for the focus product in the collection
Brand of the week
Start page promotion
  • short text/slogan (max. 30 char. headline and max. 30 char. CTA)
Retargeting
  • Image selection with no logo, no text (only lifestyle/action images, no product images!)
  • MidRes + RGB + 72dpi (minimum width 1920px)
  • Text proposal/slogan (e.g. new xy technology, clothing for xy)
Social Media
  • Eye-catching content: colourful, shrill, different; videos are better than pictures
  • Campaign objective (traffic/interaction/looking for opinions)
  • Target group (competitor brands, magazines, personas, focus topics)
Product Highlight
  • EAN
Postcard / Existing customer mails
  • Lifestyle/action images: Resolution 300dpi
  • Headline/theme front
  • Selection of focus styles/products
  • Boilerplate text back side
  • Link target
  • Target group
If you have any further questions don't hesitate to contact us!
€ 5 sofort
Für deine nächste Bestellung
Nein, danke.